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ePac Flexible Packaging Invites Job Applications

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ePac Flexible Packaging is hirring a qualified person to occupy the position of a Marketing Manager.  The Marketing Manager is responsible for developing and executing all aspects of the marketing strategy for the West Africa region.

Essential Functions And Responsibilities  

  • Work with ePac Global to build a marketing strategy to support sales, client acquisition and retention, and growth of the brand in West Africa
  • Assist in the implementation of local strategies to build a lasting digital and non-digital connection with consumers
  • Plan, monitor, implement and coordinate the ongoing company presence on social media (Instagram, Facebook etc.)
  • Launch optimized online adverts to increase company and brand awareness
  • Be actively involved in SEO/SEM efforts (keyword, image optimization etc.
  • Manage online engagement including online messages and reviews
  • Prepare online promotional emails and organize their distribution through various channels
  • Provide creative ideas and content for marketing, including text/graphics for blogs, social media, website, case studies, videos, etc
  •  Measure performance of digital marketing efforts using a variety of Web analytics tools
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships and manage engagements with media agencies and vendors
  • Execute PR campaigns with our US Head Office
  • Organize events, including the factory launch, training and networking events, etc
  • Support our CPG clients with packaging designs and branding advice
  • Work alongside key ePac partners such as HP to deliver and drive engaging content for West Africa
  • Work cross-functionally to achieve marketing objectives, in particular with sales
  • Review market opportunities and pricing strategies
  • Manage processes and/or staff, as assigned
  •  Other marketing related admin tasks as needed

Non-Essential Functions And Responsibilities  

  • Assists with trade show participation
  • May be asked to present ePac at various customer and industry
  • events
  • Other projects, as assigned

Job Knowledge, Skills & Abilities 

  • Results oriented with strong project management and execution capabilities
  • A mind that analyses & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
  • Strong PC skills along with hands-on knowledge of digital marketing tools and platforms.
  • Knowledge of SEO/SEM and analytic reporting/interpretation.
  • Experience with SalesForce.com
  • Email marketing
  • Social media management
  • Strong verbal and written communication skills
  • Ability to work in a fast-paced environment and adapt to changing workload and schedules
  • Strong consulting skills, including the ability to lead and influence others and work effectively with internal clients, vendors, management and team members
  • Ability to work individually and collaboratively with others on projects. Demonstrate a consultative approach in guiding discussions related to marketing strategy
  • Excellent communicator, easily adaptable, exceptionally organized, has strong presentation skills and the ability to manage competing priorities
  • Solid project management skills, editing skills, customer service, ability to multi-task and strong attention to detail

Experience And Education

  • Bachelor’s degree in marketing or equivalent
  • 3-8 years working in a marketing role
  • Growth marketing experience is a plus
  • Experience with CPGs is a plus

How To Apply 

Interested persons should submit applications; CLICK HERE TO APPLY

Closing Date: 9th July 2022


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