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Market Potential Of Fingerling Production At SNV

SNV is a not-for-profit international development organization that applies practical know-how to make a lasting difference in the lives of people living in poverty. We use our extensive and long-term in-country presence to apply and adapt our top-notch expertise in agriculture, energy, and WASH to local contexts.

SNV has an annual turnover of €130 million, over 1,250 staff in more than 25 countries in Africa, Asia, and Latin America. We are proud to be a not-for-profit organization that uses project financing to implement our mission. This requires us to work efficiently and to invest in operational excellence.

SNV is aiming for structural change and scale in its programs in the agriculture, energy, and WASH sectors, as well as bringing knowledge and initiatives from different programs together at the country level to contribute to systems change.

SNV has gained a relevant track record in innovative financing through facilities like the Dutch Fund for Climate and Development (DFCD), the Innovations Against Poverty (IAP) fund, and other facilities (global, regional, and country-level) where SNV is involved in the provision of early-stage grants, results-based financing and technical assistance to catalyze private sector investment.

This is based on the urgent need for private-sector financial resources, know-how, and capabilities to complement public sector finance in achieving the Sustainable Development Goal (SDGs).

Engagement with the private sector towards development outcomes occurs in two major ways:

1) engaging, primarily companies around their business activities to facilitate delivery of economic, social, and environmental outcomes; and

2) mobilizing private capital for development purposes, to complement public financing.

Job Description

Terms of Reference (ToR)

Market Potential of Fingerling production and Organic fish feed production in Ashanti, Bono East, and Ahafo Region

Overview and background

The Boosting Green Employment and Enterprise Opportunities in Ghana (GrEEn) project is a four-year project implemented in the Ashanti and Western regions of Ghana. Primarily funded by the European Union through its Emergency Trust Fund (EUTF) for Africa, GrEEn is being implemented by SNV Netherlands Development Organisation and the United Nations Capital Development Fund (UNCDF) with a combined budget of EUR 20,600,000.

With the overall objective of contributing to addressing the root causes of irregular migration by supporting sustainable and climate-resilient local economies through the creation of green jobs and promoting development in regions of departure, transit, and return for migrants, GrEEn is targeted at women, youth, returnees and Micro, Small and Medium-sized Enterprises (MSMEs). The targeted sectors by SNV include agriculture, renewable energy, water, sanitation, and hygiene (WASH).

GrEEn focuses on three specific objectives:

  • To support the transition of local economies to green and climate-resilient development.
  • To improve the employability and entrepreneurship capabilities of selected people by matching them with market opportunities and mentoring into (self-)employment and enterprise development, with a focus on green and climate-resilient local economies.
  • To create and strengthen local ecosystems that support youth (self-)employment and the growth of Micro, Small, and Medium-sized Enterprises (MSMEs).

Visit  opportunities-ghana for more information

As part of facilitating the growth and expansion of SMEs through a market-based approach, GrEEn conducts studies and assessments on a regular basis to complement annual sectoral market scans. The research provides information that is vital to entrepreneurs within the green and circular economy in the Ashanti and Western regions to gain access to markets and achieve business growth, as well as inform a wide range of stakeholders and the wider ecosystem.

Producers of Tilapia, catfish and organic fish feed fingerlings are currently faced with challenges of identification of new markets, pricing, regulations, and policies to comply with within the aquaculture space.

In view of the above, GrEEn seeks to engage the services of a firm or a consortium of individual consultants to conduct research into specific aspects of the aquaculture value chain in the Ashanti region which will provide relevant market information required by SMEs as well as facilitate the creation of an enabling environment for local economic development.

Objectives of the assignment

The objectives of the assignment are the following:

  • identify marketing channels for fingerlings and organic fish feed.
  • Establish the needs and expectations of fish farmers with fingerlings and organic feed.
  • Assess the market size and trends of catfish, Tilapia, and organic fish feed in the Ashanti, Bono East, and Ahafo regions of Ghana.
  • Develop both a customer and competitor profile to support aquaculture producers.
  • Identify the market demographics (age, gender, location, income)
  • Identify the national regulations, standards, and policies fish Farmers are expected to comply with within Tilapia, Catfish, and Organic fish feed production.

Tasks to be performed

We anticipate that the assignment will involve a lot of fieldwork, especially travels within the Ashanti, Bono East, and Ahafo Regions of Ghana.

The firm or consortium of experts or the individual consultant will be tasked with the delivery of the following:

  • Prepare an inception report that outlines the approach to be taken to the assignment and outlines the deliverables to be produced (see also point 5, deliverables)
  • Assess the market environment to understand the external factors of fingerlings and organic fish feed production.
  • Assessment of customer profile and demographics.
  • Assessment of competitors’ profile
  • assignment, including recommendations for the aquaculture producers.
  • For all reports and materials to be developed, draft and final versions, incorporating all comments from the GrEEn team and key stakeholders, are expected to be delivered.

Timeline and estimated level of effort

The assignment is scheduled to start earliest by 24th February 2021.

The assignment is estimated to spread over a period of 2 to 2.5 months.

The table on the next page provides a summary of the key activities, as well as a tentative timeline and an estimated level of effort.

Main activities Estimated timeline Estimated number of working days
(up to)
Kickoff meeting with GrEEn 24th February 2022 0.5
Review of project documents 25th February2022 0.5
Inception report (draft and final versions) 26th February 2022 4
Do a detailed assessment of the market potential of fingerlings and organic fish feed production.Provide a customer profile on the needs and expectations, species reared and demographics.

Assessment of competitor profiles and the services rendered to clients


27th February to 17th March 15
Provide a comprehensive draft research report 17th to 19th March 2022 3
PPT Presentation 19th March, 2022 1
Draft final summary report on assignment Draft to be submitted by 22nd March 2022 3
Webinar Session 24th March 2022 1
Integrate comments of GrEEn team and stakeholders and deliver final summary report on assignment Final summary report to be submitted by 25th March 2022  2
TOTAL working days (up to) 25


The following deliverables are expected from the consultant:
1. An inception report (report of max. 15 pages, excluding annexes), including

  • outline and agreed methodology for the assignment
  • outline and agreed on methodology, questionnaire for the data collection

2. Assessment of the industry and market environment, customers and competitors.

  • overview of the market size and trends for Catfish, Tilapia and organic fish feed
  • assessment of marketing channels and market demographics
  • assessment of policies and regulations in fingerlings and organic fish feed production.
  • build profile of competitors i.e., pricing structure, products & services, experiences, and branding.
  • Assess customer demographics (location, age, sex, income)
  • Assess the needs and expectations of customers
  • case studies on organic fish feed production from other emerging economies, including African countries

3. A PPT presentation to be used as part of a presentation for GrEEn staff and stakeholders
4. A summary report of the assignment (report of max. 25 pages, excluding annexes (contacts of relevant vendors within the districts), including among others.

Assessment Criteria

Proposals will be assessed using the following criteria

Criteria Weightingin %
Quality of technical proposal
  • Understanding of the assignment and comments to the ToR for the assignment
  • Clarity and appropriateness of proposed methodology and approach for the assignment
  • Work schedule/plan
Experience of the individual or group of experts
  • Relevant background and experience in agriculture and renewable natural resources especially in Fisheries and aquaculture management.
  • Previous experience in executing similar tasks and assignments, including samples of previous work and testimonials/references
  • Team composition and experience
Competitiveness of the financial proposal 25
Total 100



More information on this tender/request for proposals, including the asking of questions, can be requested from Inquiries must be submitted before the 10th of February 2022. Inquiries will be replied to on an individual basis.
GrEEn will hold a webinar (Microsoft Teams) on 10th February 2022 at 10:00 AM UTC to answer questions related to this assignment. Please connect to this URL for the webinar:

SNV GrEEn Project is inviting you to a scheduled Microsoft Teams
Topic: Market Potential of Tilapia and Catfish Fingerlings production and Organic fish feed production in the Ashanti, Bono East, and Ahafo Regions of Ghana
Time: 10th February 2022, 10:00 AM Universal Time UTC

Join Microsoft Teams HERE

Timeline for the request for proposals

The table below provides a summary of the timelines with tentative deadlines:

Activity Deadline
Publication of Terms of Reference (ToR) 4th February 2022
Virtual meeting to clarify questions on ToR (Microsoft Teams) 17th February 2022
Deadline for request of additional information 10th February 2022
Deadline for submission of technical and financial proposals 17th February 2022
Notification of selected service provider 20th February 2022
Contracting of selected service provider 24th of February 2022


Budget: The estimated cost of this assignment is 40,000 to 60,000 GHS (gross, i.e. including VAT and any other taxes as applicable).
Value for money is important to SNV and will be considered when analysing the proposals received. This means that we are looking for the most effective use of the budget offered.
Please refer to the annex for an overview of daily fee ranges for short-term experts, as stipulated by SNV Ghana.
Value for money is important to SNV and will be considered when analysing the proposals received. This means that we are looking for the most effective use of the budget offered.
Please refer to the annex for an overview of daily fee ranges for short-term experts, as stipulated by SNV Ghana.


Contract terms and conditions will be negotiated upon the selection of the winning bidder for this assignment.
Firms or consortia with strong proposals may be contacted for interviews before awarding of the contract.
GrEEn/SNV reserves the right to

  • Cancel this request for proposals at any time
  • accept the whole or only part of any submission
  • accept none of the proposals submitted and not issue any contract following this request for proposals
  • republish this or an adapted request for proposals.

Required Skills or Experience

The assignment can be undertaken by or a team of up to 3 experts. Female experts are encouraged to apply.

The individual or team should (collectively) have the following qualifications, skills and experience:

  • Master’s degree or above in environmental sciences, agriculture economics, agribusiness or related field.
  • At least 5 years of experience in the field of agriculture
  • At least 3 years of experience in working in the aquaculture industry
  • Knowledge of organic fish feed and freshwater fingerling production
  • Experience in conducting market research for Ghanaian MMSE’s
  • Experience in training material development for SMEs
  • Knowledge and experience in working in the Western and Ashanti region


Indicative daily rates for short-term experts

The table below presents indicative ranges of fees for various categories and levels of technical experts, as stipulated by SNV Ghana:

Category of
technical experts
Years of relevant experience Daily rate/fee
Junior expert 1 – 5 years 50 – 200 275 – 1,100
Regular expert 4 – 10 years 150 – 350 825 – 1,925
Senior expert 8 years and above 300 – 500 1,650 – 2,750

Please note the following:

  • “Relevant experience” refers to the experience required for the specific assignment that services are being sought for.
  • Payment of national consultants and short-term experts will be made in Ghana Cedis.
  • The fees indicated in the table above are net amounts.
  • SNV will deduct any applicable taxes in accordance with Ghana’s tax laws from fees agreed in the contract.
  • Fees in the table above are indicative. SNV Ghana will accept fees falling outside of the specified ranges in exceptional cases.


Proposals must be submitted via email to

CLOSING DATE: by 23:59 GMT on 14th February 2022. Please include “Market potential of fingerlings and organic fish feed production in Ashanti region” in the subject line.

Applicants should submit separate technical and financial proposals, in Word, Excel, or pdf.

The technical proposal must include:

  • A summary of the individual’s or firm’s/group’s understanding of the assignment, together with comments or suggestions on the Terms of Reference that reflect the consortium’s or firm’s appreciation of the scope as well as potential challenges of the assignment
  • A description of the methodology to be applied: an outline of a strategy/plan for how the assignment will be approached and how the listed goals and deliverables will be accomplished
  • Description of the consortium’s or firm’s experience in conducting similar assignments
  • A description of the resources to be assigned to this project (total number of experts, roles in the assignment, number of days per person, etc.)
  • CVs of all experts to be involved in the assignment (including educational background, work experience, and references)
  • A tentative work plan
  • At least 3 testimonials from previous clients
  • Examples of previous research, studies, or assignments conducted in relation to coconut waste (web links to reports preferred).

The financial proposal must include:

  • Personnel costs
  • Costs of logistics and communication as applicable.

The selection will be done based on value-for-money considerations. This also means that applicants are encouraged to highlight in their proposals how existing or ongoing studies and knowledge accessible to stakeholders in Ghana can be leveraged.

Decritics Career
Decritics Career
Decritics Career is a dedicated website bringing to your door steps career opportunities for your attention. We provide you with the latest in Jobs in Ghana and Beyond, Internships, Scholarships and other Career and Online Opportunities


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